Embracing an emotional-connection strategy across the organization requires deep customer insights, analytical capabilities, and, above all, a managerial commitment to align the organization with the new way of thinking. It’s important that marketing not hoard the strategy as “its” domain (although the … See more Our research stemmed from our frustration that companies we worked with knew customers’ emotions were important but couldn’t figure out a … See more Although brands may be liked or trusted, most fail to align themselves with the emotions that drive their customers’ most profitable behaviors. Some brands by nature have an easier time making such connections, but a … See more Let’s look at how an emotional-connection strategy paid off for a national fashion retailer. The company was struggling with common industry challenges. Although it had a well-known brand and a strong market presence, … See more WebHarvard ManageMentor. Online Courses. Online Tutorials. Podcases. Simulations. Videos. Course Explorer. Discover new ideas and content for your courses—curated by our editors, partners, and faculty from leading …
Harvard Business Review - Ideas and Advice for Leaders
WebMar 24, 2016 · San Francisco, CA (PR) March 24, 2016 Motista, the leader in predictive intelligence for Emotional Connection, demonstrates how companies can accelerate organic growth by identifying, activating, and measuring precise emotions driving profitable customer behaviors.In two new articles featured recently in the Harvard … WebHarvard Business Publishing Harvard Business Review Education Corporate Learning Initiatives Initiatives are research-fueled "communities of engagement" where faculty, students, and alumni connect with practitioners in the … cpf milton
Motista - Products, Competitors, Financials, Employees, …
WebMotista enables businesses to accelerate growth by operationalizing emotional connection. Motista's clients include leading B2C and B2B companies in consumer packaged goods, financial services, retail, hospitality, healthcare, consumer electronics and media. WebHarvard Business Publishing offers a complete catalog of business case studies, articles, books, and simulations to add dynamic, real-life perspectives to undergraduate, MBA, and executive education programs. WebHarvard Business Review Articles on strategy, innovation, leadership and other business and management topics from HBS. Overview A leading publication on business theory … cpf michele bolsonaro